A multi-idea approach will work best. For example, the following selection could work well together:
1. Hustle door-to-door
3. Call previous customers
4. Call new prospects (local prospecting)
10. Business referrals
1., 3., & 4. will have an immediate impact to increase your sales. Idea #10 is a slower burn but ideal if you want sales to pick up faster in January and February. However, note that some local builders and construction companies may be looking for something in exchange if they are to give you referrals in the New Year. After all, what’s in it for them?
It’s unlikely that you can reciprocate with a bunch of building leads. So how about offering to take their business card with you when going door-to-door (1.)? This shows that you’re serious. It also builds a lot of goodwill with your construction referrer.
Also, when phoning new customers in your service area (4.), offer to come round and look at their trees to see if any of them need attention.
Review the 22 marketing tactics and decide which combination would work best for you in your city.