A website is an essential element to your digital marketing endeavors. It’s the main conduit between our suggested sources of visitor traffic and the phone ringing in your office with interested residential consumers. There are at least seven solid (7) reasons why we recommend having a website as part of our tree services marketing model:
i). Prospects are looking for it!
ii). Harnesses and augments consumer interest towards a phone call to your business
iii). Captures exposure gained from your NON-digital marketing efforts to generate even more calls
iii). Reputation Management
iv). Share credentials and accreditation
v). Multiplier effect from careful integration with other digital elements
vi). Performance measurement
vii). Holy Grail of free visitor traffic?
I may explore each of these 7 reasons in a separate blog post in more detail if time allows. Suffice to say, there are clear business benefits from having a strong and responsive website for your tree firm.
Point vii) is worth a brief mention, however.
Free Traffic to your website?
It’s getting harder and harder to magic up free traffic from the search engines. Nowadays, Search Engine Optimization is a long term game with your service pages taking months, even years before one or two appear at the top of the search engine results. And heck, even when you get to the ‘holy grail’ of page one on Google, it’s a very crowded place. For example, Google has created a multitude of its own ‘properties’ on the first page of their search results, all of which rank above your local tree service content.
Check out this short video of a typical local ‘tree removal’ Google search on a smart-phone in Florida and you’ll see what I mean: